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By Brian Tracy

When you-know-what hits the fan and the survival of your business is endangered, you must begin thinking like a military commander in battle. Often the situation is so serious that you have to step forward and make hard decisions, and make them immediately. No more Mr. Nice Guy.

Military Strategy

Top military leaders have been studied going back to 600 B.C. Over the centuries, several principles of military strategy that lead to the victory of defeat have been identified. They are now taught to student officers in every military school in the world. By applying these principles of military strategy to your life and your business, you can often turn the situation around and achieve extraordinary results.

Be Clear in Your Objective

The first principle of military strategy is the Principle of the Objective. It requires that you be perfectly clear about the goal (or goals) that you want and need to get through a crunch point. In business, the practice of this principle is usually focused on goals related to sales, revenues, and cash flow. You need plans, schedules, and the right people doing the right jobs to achieve your most important objectives. Everyone should be absolutely clear about what they are expected to do, and they must be committed to success, to victory, no matter how serious the crisis.

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Take Bold Action

The second strategic principle is the Principle of the Offensive. It requires that you take action